Becoming “data-driven” has been a north star for most companies, and those who have not yet managed to infuse data into their organization’s cultural DNA, preventing its use at scale, are now lagging behind their competitors — and the disparity is growing. However, integrating and leveraging data from all corners of the organization is no easy feat, as even digital natives such as Airbnb, Netflix, Uber, and the like have struggled since it isn’t possible to have a data scientist in every room.